Ian Rogers posted his advice to Guy Hands at his blog and it makes for some very interesting reading. His core premise:
“With the disappearance of advantaged label competencies such as superior production, distribution, and marketing, reconfigure your labels to be based around affinities and focused narrowly enough to serve roughly the same audiences from [...]
Tags: Music (Business)
Pew has just published a new study on consumer purchasing habit,s and the impact of the Internet as well as traditional media on their decision making. Clearly, the digital arena continues to grow in importance but it is only one part of the media mix, and carries different weight among different consumer groups.
Click here [...]
Tags: Music (Business) · Online Music Marketing
If you are a last.fm fanatic, here’s a great site that will waste hours of your time as you see all the cool things that last.fm can do with the help of its user community. From social networking applications to desktop apps, there’s something here for all but the most casual last.fm user, and [...]
Tags: General