Jazz Odyssey

I’ve seen two examples of “augmented reality” today, this article about Topps baseball cards in the NYTimes, and the solar/wind power site that GE has set up. There are some other examples in this YouTube video:

Really neat stuff though it will need to quickly move past the novelty factor to have staying power as a marketing tool. Certainly Topps is making good use of it to differentiate their brand of sports cards at a time when their business has suffered an ~80% decline since its peak days. From a music industry perspective, there are clear possibilities for liner notes, as well as potential for download cards and other physical printed media associated with live and recorded music. If the technology has the capacity for full-on UGC or capability for at least some degree of user customization, there could be some cool community and even social networking opportunities.

Definitely a technology worth watching.