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Duncan Watts questions The Tipping Point: “‘If society is ready to embrace a trend, almost anyone can start one–and if it isn’t, then almost no one can…’“
This is a great read for anyone interested in marketing.
(Via Hypebot.)
1 response so far ↓
1 bobh // Feb 6, 2008 at 1:32 pm
very interesting. though using sims-like programs as barometers for the real world seems to open itself to debate. and real world trends, like fashion (which often relates directly to music) are still going to be very influenced by people seeing other people and wanting to emulate them.
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