Here’s a cool article in today’s Wall Street Journal on how television advertisers are looking to “make ads as compelling as the programs they interrupt”. With Tivo and DVR penetration on the rise and the threat of “ad-zapping” rising with it, a kooky or amusing ad is no longer enough to get people interested, which is what you need to get people talking….
Cutting Through the Clutter in a Time Shifting World
March 28th, 2005 · No Comments
Tags: Music (Business)
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