Jazz Odyssey

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Hints, Allegations, Rumors or Marketing?

January 10th, 2005 · No Comments

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Terrific article in today’s Wired about Apple’s recent lawsuit against the ThinkSecret website.  The article raises a number of interesting questions, including whether the timing of the lawsuit was a deliberate attempt to increase awareness of the new product launches at Macworld, whether such a strategy might backfire (is it wise to sue your customers?) and ultimately whether there is more to the relationship between Apple and ThinkSecret than meets the eye.  Inspirational quote:  "For consumers, word-of-mouth is the most credible source of information," he said. "That’s why marketers are trying to mimic it."

Read on…

Tags: General

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