Jazz Odyssey

“Previously, Digital Rights Management (DRM) was about keeping honest users honest. Content protection – not promotion – was the focus…To create a sustainable mobile content offering operators and content rights owners have to control, protect and charge for content. But they must also fulfil user demands for a seamless customer experience – and the freedom to share. Against this backdrop, superdistribution is gaining traction, and the business model media companies once considered taboo is now poised to go mainstream.” Read on….