“No serious band could function these days without a Web strategy.”
This article takes a look at the a couple of the possibilities realized by websites, including commerce (The Darkness and Marillion raising enough money from their websites to finance their recordings) and discusses the impact of online community. The moral of the story: your website is critical…commerce and community are what allows artists to do what they do for a living. Read on…
Livewire: Today’s Pop Stars in It for the URLs
October 28th, 2004 · No Comments
Tags: Online Music Marketing
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