Comments on: MTV and Microsoft Partner on Music Service http://www.jazzodyssey.com/mtv-and-microsoft-partner-on-music-service/ Syd Schwartz's Blog Wed, 06 Feb 2008 17:32:28 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: isaac http://www.jazzodyssey.com/mtv-and-microsoft-partner-on-music-service/comment-page-1/#comment-2140 isaac Wed, 14 Dec 2005 13:32:07 +0000 http://www.gatesofdelerium.com/wordpress/?p=198#comment-2140 I believe the deal is with MTV networks, and the product will be brand-agnostic (ie, easily re-branded for Comedy Central, CMT, VH1). MTV Networks has a bunch of smart folks working on this. Hopefully, they will not succumb to variable pricing to placate the labels. Hopefully (like Syd says), they will find a way to make it ipod-compatible. My guess is that we should not get our hopes up on either front. I think their game goes something like this: Only about 8-10% of the population has even tried a digital music service. Penetration of portable players is similar. Urge will try to reach the other 90% of the country - not convert the itunes/ipod folks. I believe the deal is with MTV networks, and the product will be brand-agnostic (ie, easily re-branded for Comedy Central, CMT, VH1).

MTV Networks has a bunch of smart folks working on this. Hopefully, they will not succumb to variable pricing to placate the labels. Hopefully (like Syd says), they will find a way to make it ipod-compatible. My guess is that we should not get our hopes up on either front.

I think their game goes something like this: Only about 8-10% of the population has even tried a digital music service. Penetration of portable players is similar. Urge will try to reach the other 90% of the country – not convert the itunes/ipod folks.

]]> By: solomonrex http://www.jazzodyssey.com/mtv-and-microsoft-partner-on-music-service/comment-page-1/#comment-2139 solomonrex Tue, 13 Dec 2005 21:47:36 +0000 http://www.gatesofdelerium.com/wordpress/?p=198#comment-2139 "MTV's nearly overpowering lifestyle brand." Um...? Overpoweringly retched! Their entire appeal is college-crowd - not just any segment of the college crowd, but basically the core secular immorals that are the primary force behind ripping music and getting it for free. This is worse than tying up with Real, who at least has found a way to monetize music. MTV is so bad at music, they stopped showing it on TV. Why not announce for CMT? VH1? I don't get it. MS just keeps going from bad to worse. “MTV’s nearly overpowering lifestyle brand.” Um…? Overpoweringly retched! Their entire appeal is college-crowd – not just any segment of the college crowd, but basically the core secular immorals that are the primary force behind ripping music and getting it for free. This is worse than tying up with Real, who at least has found a way to monetize music. MTV is so bad at music, they stopped showing it on TV. Why not announce for CMT? VH1? I don’t get it. MS just keeps going from bad to worse.

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