Gofish is a new media search platform (currently in beta). Gofish bills itself as "the largest, deepest reaching, and most expansive search platform for digital media in the world". What should hypothetically happen on a Gofish search is that a search for an artist such as Lenny Kravitz returns aggregated results from several different online outlets for audio, video and ringtones/ringtunes. Both digital downloads as well as physical product are included in the search results.
If Gofish can successfully index content from the growing number of providers without overwhelming consumers with search options (keeping it simple is key) it could potentially provide a useful pathway to grow the digital music business, particularly if the platform is simple to deploy on artist websites. How great would it be if every Lenny Kravitz fansite added Gofish so that purchasing the growing array of digital music (and related assets such as phone wallpapers) were just one click away?
1 response so far ↓
1 Michael D. // Nov 30, 2004 at 3:22 pm
Syd,
Your description is right-on-the-money, our goal and reason for being at GoFish
is to simplify what is quickly turning into a wildy fragmented and consuding landscape.
Especially as more merchants get into the game (Coca- Cola, Dell, Virgin, MTV)
and details and promo’s surrounding media deals become overwhelming for most humans.
Add Mobile contnet to the mix and those challenges just multiply.
Best,
-MD
You must log in to post a comment.