Jazz Odyssey

Syd Schwartz’s Blog (aka a freeform jazz exploration in front of a festival crowd)

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“Napster-easy” Comes to Fruition

January 5th, 2005 · No Comments

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Back in the summer of 2000 during Jupiter’s annual Plug-in conference, Real Networks CEO Rob Glaser delivered a speech in which he coined the phrase "Napster-easy".  This was in response to his personal experience in comparing purchasing digital music legitimately vs. downloading through Napster (which at the time was the epicenter of filesharing).  His assertion was that until the industry could create a consumer experience as easy as a Napster download, it was fighting an uphill battle.  This all came rushing back to me when I saw this piece in the New York Times.  Inspirational quote:

"It was one of those truly magical moments that make you believe in the promise of superior technology.  Everything worked, and the result was a delicious moment of sweet musical harmony that I’ll remember for a very long time."

Tags: Music (Business)

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