Comments on: Online Music is Driven by Taste Sharing http://www.jazzodyssey.com/online-music-is-driven-by-taste-sharing/ Syd Schwartz's Blog Wed, 06 Feb 2008 17:32:28 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: isaac http://www.jazzodyssey.com/online-music-is-driven-by-taste-sharing/comment-page-1/#comment-2176 isaac Thu, 22 Dec 2005 21:26:16 +0000 http://www.gatesofdelerium.com/wordpress/?p=200#comment-2176 Here's the thing that kills me: that this is a surprise to some people. In the physical world, 10-30% of CD purchases are made based on recommendations from friends/colleagues/family members. For teens and college-age buyers, it's on the high end of that scale. It only stands to reason that as digital music gives people access to a much greater depth/breadth of selection, AND allows you to sample before buying, they will rely on peer recommendations slightly more than 10-30% of the time to sort through the noise. Here’s the thing that kills me: that this is a surprise to some people.

In the physical world, 10-30% of CD purchases are made based on recommendations from friends/colleagues/family members. For teens and college-age buyers, it’s on the high end of that scale.

It only stands to reason that as digital music gives people access to a much greater depth/breadth of selection, AND allows you to sample before buying, they will rely on peer recommendations slightly more than 10-30% of the time to sort through the noise.

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