Jazz Odyssey

Interesting post at Dana’s Blog….Trendwatching has coined the phrase CUSTOMER-MADE, which they define as "the phenomenon of corporations creating goods, services and experiences in close cooperation with consumers, tapping into their intellectual capital, and in exchange giving them a direct say in what actually gets produced, manufactured, developed, designed, serviced, or processed."  Trendwatching goes on to say that "The Customer-Made trend has been slowly building over the last five years, but with the current onslaught of consumer activism and the rapid rise of GENERATION C, it finally seems ready for its big moment in the limelight."

This article lists a number of Customer-Made examples, and provides much food for thought about trends in music marketing.  As consumers grow in savvy and technical ability in a world where the means of communication between companies and consumers is rising rapidly, how should we adjust?  How do we manage the change process with our partners, managers and artists?  In a world where "having it their way" is a growing expectation amongst consumers, where are the areas where we can allow for flexibility and customization? 

Providing a manageable pathway for consumer feedback and participation is the foundation, but its hard to say what the final structure will look like. 

What do you think?