Jazz Odyssey

Syd Schwartz’s Blog (aka a freeform jazz exploration in front of a festival crowd)

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Steven Soderbergh Thinks Outside the Box (Office)

December 5th, 2005 · No Comments

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I read this article last week when the new issue of Wired arrived and have been eagerly awaiting it to be published to Wired’s website as it can and should be read and shared.

When Steven Soderbergh releases his next film on January 27, it will have not only the critics squawking, but Hollywood studio execs, too. Bubble, an all-digital thriller, is set in an Ohio doll factory, and all of the actors are completely unknown. But that’s not even the interesting part. The movie goes out to theaters, DVD, and high-definition cable TV - all on the same day. It’s an experiment that threatens to uproot the film industry’s long-standing “release window” formula, which staggers a picture’s release on various platforms to maximize profits.

Soderbergh covers a lot of ground with Wired in this short interview….here are a few of the more interesting soundbytes:

  • Simultaneous release is already here. We’re just trying to gain control over it.
  • A movie that costs only $1.6 million doesn’t have to be a cultural event to turn a profit.
  • I wish we could come up with a system that allowed someone to do a Grey Album without having to pay millions of dollars for music rights. A system in which rights holders share profits of a new piece of work and people can access it without breaking the law.
  • Soderbergh’s challenge to business history and tradition in the face of evolving technologies and consumer behavior is right on target, and applicable to the music industry as well. The ideas aren’t earthshatteringly profound, but the possibilites suggested by them only become available in an atmosphere where we stop playing roulette and start playing chess.

    Tags: Music (Business)

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