Jazz Odyssey

Syd Schwartz’s Blog (aka a freeform jazz exploration in front of a festival crowd)

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SXSW Does It Right: Pay Attention Labels!…You Might Learn Something

March 8th, 2005 · No Comments

The South by Southwest music festival has been on the cutting edge of music for many years. This year is no exception, but the organizers have taken it to the next level by utilizing cutting edge technologies to enhance the experience for those attending and those attending in spirit.  As Wired reports:

"This year, the festival is making it even easier to listen by providing a huge BitTorrent file (2.6 GB) of more than 750 songs. The songs can be downloaded for free using the BitTorrent peer-to-peer file-sharing application. For added convenience, the music is integrated with a new application called CitizenPod. Instead of carrying around the schedule of SXSW bands and venues as a dog-eared brochure, festival-goers can download the lineup electronically and transfer it to an iPod….The SXSW website is also providing a smaller BitTorrent file (345 MB) of 30-second song clips."

Cool and smart. Cost effective. Minimal barriers to entry. Sounds like a winning combination to me….

Tags: Music (Business)

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