Jazz Odyssey

If you're new here, you may want to subscribe to my RSS feed. Thanks for visiting!

"…the most powerful forum for consumer seduction is not TV ads or billboards but rather the conversations we have in our everyday lives. The thinking is that in a media universe that keeps fracturing into ever-finer segments, consumers are harder and harder to reach; some can use TiVo to block out ads or the TV’s remote control to click away from them, and the rest are simply too saturated with brand messages to absorb another pitch. So corporations frustrated at the apparent limits of ”traditional” marketing are increasingly open to word-of-mouth marketing. One result is a growing number of marketers organizing veritable armies of hired ”trendsetters” or ”influencers” or ‘’street teams” to execute ‘’seeding programs,” ”viral marketing,” ”guerrilla marketing.”

Essential article from the New York Times Magazine on the power and facets of word-of-mouth marketing.  This "harnessing, channeling and organizing consumer enthusiasm" to get people talking can allow a product, band, movie, video game etc. to effectively cut through the clutter.  Read on…