Jazz Odyssey

Take a look at this article in Wired about the IPod advertisement created by schoolteacher George Masters in his spare time.  This ad is travelling fast through the Internet, and has lots of marketing folks talking.  The technology to create a pro-quality TV spot in your own living room has made enough strides in the cost-of-entry and ease-of-use departments to make this possible.  We’ve reached a point in the development of the realtionship between consumers and content creators where marketing/advertising companies are facing genuine competition from a formidable foe: passionate consumers armed with computers, technical expertise and marketing sensibilities.  The playing field becomes more level as word-of-mouth channels don’t differentiate between a professional campaign and a DIY job…it’s the quality of the content and the presentation that determines its spreadability and resonance.