“There’s a reason the subservient chicken didn’t increase Chicken nugget sales, why the Segway (a.k.a “IT”, a.k.a. “Ginger”) hasn’t changed the world despite drool-worthy P.R., and why Richard Branson descended a New York City skyscraper in a nude suit. And it all comes down to the distinctions among Viral, Buzz, and Word of Mouth marketing.”
While not specifically about music marketing, the points in this very interesting manifesto are certainly applicable. Read on….
1 response so far ↓
1 Chris Busch // Dec 1, 2004 at 10:54 pm
Word of Mouth Clarified
Interesting manifesto by Dave Balter over at changethis.com entitled
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