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Jason Fry over at the Wall Street Journal takes a stab at answering the question in this article. Jason tackles issues such as how networks will promote shows and how advertising will change to try and reach those who fast-forward through commericals.
If you read the business section of the newspaper, the future of TiVo (as a company) may be in doubt but if you are in the entertainment content business you know that the technology of time-shifting is here to stay. But time-shifting isn’t really about technology…its about the mindset of entertainment consumption catalysed by products and services that let you consume what you want, when you want it.
What I want, when I want it….sounds good to me! Just don’t bother me with interoperability and DRM headaches. You can read the full article here.
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