Jazz Odyssey

Syd Schwartz's Blog

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When Pirates Get it Right…Perhaps We Should Pay Attention?

February 11th, 2008 · No Comments

While similar to countless similar rants of years past (clueless record industry should provide better digital offerings and value to consumers), I have to give this one a lot of credit for pointing out the value of “convenience services and marketing”. Sure…there are always folks for whom “free” will be the prime motivator, but there are also plenty for whom speed, convenience, and a friction-free experience has a value worth paying for. High quality audio, properly tagged content….sometimes its just paying attention to the details and understanding the wide variety of ways in which consumers want to acquire and enjoy that content that can make the difference in where a consumer thinks to go for their download. In the meantime, take a moment to read this:

Wanna Beat Piracy? You Have to Do Better Than Them!: “One important thing here that the entertainment industry doesn’t understand, is how piracy works. Piracy works very, very well. The albums and videos and movies come quickly; they’re thoroughly checked by the community, they’re well organized, they have standards of quality, and they’re free. To beat that, you need to offer content that’s just as fast, just as good, just as organized, and then give something extra to compensate for the ‘free’ part: higher quality bitrates, extra digital content, extra physical content (shirts, concert tickets, coupons). You can’t miss out any of these elements because your content will ultimately be worse than the stuff on Mininova or The Pirate Bay.”

Tags: General

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