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Digital Music News brings us statistics this morning indicating that Yahoo Music edged out AOL Music in traffic during January as the top online music destination. In addition to covering traffic data on the rest of the top ten music destinations, DMN also provides some demographic stats, including the interesting statistic that the 35+ age range accounts for over 28% of the traffic to these destinations with the 45+ range accounting for over 1/3 of that 28%. DMN points to releases from Ray Charlies and Norah Jones as having "awakened the demographic" and makes the key point that there’s a good deal more disposable income in that age bracket than in the younger demos…
1 response so far ↓
1 isaac // Mar 7, 2005 at 6:15 pm
The average age of the music consumer has been creeping up
over the past decade. I’m looking at some data right now that shows that for
the past three years, the 36-50 demographic has accounted for more music
purchased than any other age group. You have to put teens AND college-age
consumers together to equal this group’s purchasing power. And sure, they’re
buying Ray/Norah. But they’re also putting down money for Usher, Toby Keith,
Alicia Keys, and so on.
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